Pat Frantz Cercone
Director of Communications and Marketing
Communications and Marketing
231 Hanley Library
Degrees and Credentials:
Integrated Marketing Communications,
West Virginia University
Indiana University of Pennsylvania
Pat leads all of the university’s marketing and communications efforts, including overseeing all publications and advertising, championing the university's brand, publishing its award-winning alumni magazine, and protecting Pitt-Bradford's image. She also serves as the university’s spokeswoman, is a member of the President's Cabinet, and writes and maintains the university's blog.
Before coming to Pitt-Bradford, she was a newspaper reporter and editor for 15 years. For four years, she was a journalism instructor at Pitt-Bradford, introducing her students to the wild, wacky and wonderful world of journalism.
In her spare time, she reads fiction (she's currently on a quest to read all of Linda Fairstein's novels), runs and writes. On weekends, she's in her kitchen making some tasty and tantalizing concoction, including these cinnamon rolls that her husband said were so delicious he couldn't stop eating them, no matter how sick he got from all that sugar.
Watch what Pat says about Pitt-Bradford and the City of Bradford as part of the WPSU program "Our Town: Bradford."
Research, Accomplishments, and Publications:
Most recently, she received a Silver Award in the 2012 Collegiate Advertising Awards for Direct Mail -- Series. She has also received three Silver Awards in the CASE District II Accolades Program: in 2011 in the Institutional Idenitity Programs category for the Go Beyond Brand Party sponsored by the Communications and Marketing Office; in 2010 in the Special Public Relations Projects category for the integrated marketing communications plan created to unveil the university's CSI House; and in 2003 for the university's alumni magazine Portraits.
In October 2010, her "This I Believe" essay was broadcast on NPR station WPSU in State College.
In May 2006, her essay titled “The Card” was published in The New York Times bestselling book Wisdom of our Fathers: Lessons and Letters from Daughters and Sons by the late Tim Russert, who was NBC’s Washington, D.C., bureau chief and moderator of “Meet the Press.” She spent about two years on the local lecture circuit, telling audiences the story behind "The Card."
In her previous life as a newspaperwoman, Pat received four writing awards from the Pennsylvania Newspaper Publishers' Association for investigative reporting, news writing and feature writing.