Cercone, Pat Frantz

Cercone Pat Frantz

Ms. Pat Frantz Cercone
Executive Director of Communications and Marketing
Communications and Marketing

Contact Information:
231 Hanley Library

Degrees and Credentials:
M.S. Integrated Marketing Communications, West Virginia University
B.A. Journalism, Indiana University of Pennsylvania

Short Bio:

Pat leads all of the university's marketing and communications efforts, including overseeing all publications and advertising, championing the university's brand, publishing its award-winning alumni magazine, and protecting Pitt-Bradford's image. She also serves as the university's spokeswoman and is a member of the President's Cabinet. She also teaches. Years ago, she taught journalism. Now, she's teaching social media communication.

In a previous life, she was a newspaper reporter and editor for 15 years. 

She is a member of the board of directors for CASA of McKean County and of the Community Relations Committee of the Bradford Area Public Library. In her spare time, she reads fiction, runs, cooks and writes her own food blog.  

Research, Accomplishments, and Publications:

Most recently, she received an honorable mention in the 2016 CASE District II Accolades Program in the Student Handbooks category for the freshman orientation handbook. Also this year, she received two Gold and two Silver awards in the Collegiate Advertising Awards program: Gold for T-shirt design and new TV commercials, and Silver for a series of newspaper ads and for the revised freshman orientation handbook. 

She also holds five other CASE awards and five additional awards from the Collegiate Advertising Awards program.

In her previous life as a newspaper woman, Pat received four Pennsylvania Newspaper Publishers' Association awards for investigative reporting, news writing and feature writing. 

She's also had some of her work published, including an abridged first chapter of her novel-in-progress, "Pulling the Loose Thread" which appeared in the 2015 edition of Baily's Beads, Pitt-Bradford's award-winning literary magazine. Additionally, her "This I Believe" essay was broadcast on NPR station WPSU in State College in October 2010.  

Her most popular piece, an essay titled "The Card," was published in May 2006 in The New York Times bestselling book Wisdom of our Fathers: Lessons and Letters from Daughters and Sons by the late Tim Russert.