University of Pittsburgh BradfordAcademics
HOSPITALITY AND TOURISM MARKETING
 

Subject: HMGT

Course Number : 1370

Course Title:  HOSPITALITY AND TOURISM MARKETING

Course Description:

This course will help students appreciate, develop, and manage marketing in the hospitality and travel industry sectors. The course will introduce basic concepts and skills in tourism marketing, and will address differences between tourism and other industries. Students will learn how marketing managers can position their products or destinations to capture customers.

Credit Hours: 3 cr

GE: None       Non-Western  /Global 

Prerequisite:  MRKT 1301

Course Level: