Course Number :
Course Title: ANALYTICAL METHODS OF HOSPITALITY PLANNING
Historically, many hotel and restaurant managers make critical decisions by utilizing purely qualitative means, when in fact more powerful quantitative tools exist. The course will apply advanced decision-making methodologies drawn from a wide range of disciplines to common operational situations faced by the hospitality operator. Topics such as budgeting, pricing the product, evaluating the success of various advertising media, causal relationships between room sales and food sales are some of many topics explored. A computer simulation game will be used to allow students to apply theory to a real world situation.
Prerequisite: MATH 0133, ACCT 0201, AND ACCT 0202