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Course Title: INTRODUCTION TO PUBLIC RELATIONS
This course introduces the principles and practices of public relations (PR). We examine this uniquely 20th-century profession in the context of its cultural and historical roots, particularly in light of the nearly simultaneous rise of a powerful middle class, big business, and the mass media. Our main focus is on how PR professionals select ethically appropriate methods to promote and position clients in order to influence and measure public opinion. Special emphasis is placed on the ever-increasing role of the Internet as the mass medium of our time.