Course Number :
Course Title: ADVERTISING AND PROMOTION
Applies the principles of marketing to the field of integrated marketing communications. Advertising is examined in terms of management, design, and media selection. Promotional tools including trade and consumer promotions, personal selling, and public relations are also emphasized. The focus is on integrating various strategies to develop a comprehensive advertising and promotion campaign.
Prerequisite: Pre- or co-requisite: MRKT 1301.