University of Pittsburgh BradfordAcademics
MEDIA ADVERTISING
 

Subject: COMM

Course Number : 1302

Course Title:  MEDIA ADVERTISING

Course Description:

Explores advertising and society, message preparation and placement, the evolution of advertising, regulatory concerns, and the development of advertising plans. Media examined include television, radio, print, and the Internet. Special emphasis is on issues surrounding current advertising methods.

Credit Hours: 3 cr

GE: None       Non-Western  /Global 

Prerequisite:  COMM 0102 or MRKT 1302

Course Level: