Subject:
MRKT
Course Number :
1415
Course Title: CONSUMER BEHAVIOR
Course Description:
Examines the fundamental areas of consumer decision making processes within the context of an overall marketing strategy. Macro sociocultural factors are examined along with a broad range of micro psychological influences on consumer behavior outcomes and choice. Consumer welfare, consumer research methodology, and marketing regulations are also discussed.
Credit Hours:
3 cr
GE:
None
Non-Western
Prerequisite: MRKT 1301
Course Level: