University of Pittsburgh BradfordAcademics
BROADCAST PROGRAMMING AND MANAGEMENT
 

Subject: COMM

Course Number : 1401

Course Title:  BROADCAST PROGRAMMING AND MANAGEMENT

Course Description:

Programming techniques used in radio and television and a study of the organizational structure of broadcast stations, including responsibilities of station personnel. The focus is on analysis of management decision-making processes with emphasis on policies, sales, and program selection.

Credit Hours: 3 cr

GE: None       Non-Western  /Global 

Prerequisite:  COMM 0102

Course Level: