Course Number :
Course Title: PROMOTIONAL WRITING
In this upper-level writing course, students produce 25 pages of revised prose, largely in the forms and genres of public relations writing: the news release, the speech, the backgrounder, and the crisis statement, among others. In effect, students generate a portfolio of professional-quality written material on par with entry-level PR practitioners. In doing so, students pay particular attention to how the rise of networked computer systems—the electronic word—is affecting the way products or services are conceptualized, marketed, and promoted. Students may examine literary works that have a promotional purpose (chosen from a list ranging from Harriet Beecher Stowe’s Uncle Tom’s Cabin to Rachel Carson’s Silent Spring).
Prerequisite: COMM 0106