Pat Frantz Cercone
Executive Director of Communications and Marketing
Communications and Marketing
231 Hanley Library
Degrees and Credentials:
Integrated Marketing Communications,
West Virginia University
Indiana University of Pennsylvania
Pat leads all of the university’s marketing and communications efforts, including overseeing all publications and advertising, championing the university's brand, publishing its award-winning alumni magazine, and protecting Pitt-Bradford's image. She also serves as the university’s spokeswoman and is a member of the President's Cabinet.
In a previous life, she was a newspaper reporter and editor for 15 years and has taught journalism and communications at Pitt-Bradford.
In her spare time, she reads fiction, runs, cooks and writes her own food blog.
Research, Accomplishments, and Publications:
Most recently, she received two awards in the 2015 CASE District II Accolades Program: a Gold Award in the Promotional Items: Calendar category for the university's 50th anniversary calendar; and a Bronze Award in the Creativity on a Shoestring category for using the annual LEAF Day event to help recruit prospective students. She also received a Gold Award in the Handbook category in the 2014/2015 Collegiate Advertising Awards program for a new freshman orientation handbook.
She also holds three Silver Awards from CASE and one Gold Award and three Silver Awards from the Collegiate Advertising Awards program. In her previous life as a newspaper woman, Pat received four awards from the Pennsylvania Newspaper Publishers' Association for investigative reporting, news writing and feature writing.
She also has been published. An abridged first chapter of her novel-in-progress, "Pulling the Loose Thread" appears in the 2015 edition of Baily's Beads, Pitt-Bradford's award-winning literary magazine.