Cercone, Pat Frantz

Cercone Pat Frantz

Ms. Pat Frantz Cercone
Executive Director of Communications and Marketing
Communications and Marketing

Contact Information:
231 Hanley Library

Degrees and Credentials:
M.S. Integrated Marketing Communications, West Virginia University
B.A. Journalism, Indiana University of Pennsylvania

Short Bio:

Pat leads all of the university's marketing and communications efforts, including overseeing all publications and advertising, championing the university's brand, publishing its award-winning alumni magazine, and protecting Pitt-Bradford's image. She also serves as the university's spokeswoman and is a member of the President's Cabinet. Occasionally, she teaches. In the past, it was journalism. Now, it's social media communication.

In a previous life, she was a newspaper reporter and editor for 15 years. 

She is a member of the board of directors for CASA of McKean County and of the Community Relations Committee of the Bradford Area Public Library. In her spare time, she reads fiction, runs, cooks and writes her own food blog.  

Research, Accomplishments, and Publications:

Most recently, she received two awards in the 2015 CASE District II Accolades Program: Gold in the Promotional Items: Calendar category for the university's 50th anniversary calendar; and Bronze in the Creativity on a Shoestring category for using the annual LEAF Day event to help recruit prospective students. She also received a Gold in the Handbook category in the 2014/2015 Collegiate Advertising Awards program for a new freshman orientation handbook.

She also holds three Silver Awards from CASE, and one Gold and three Silver awards from the Collegiate Advertising Awards program. In her previous life as a newspaper woman, Pat received four Pennsylvania Newspaper Publishers' Association awards for investigative reporting, news writing and feature writing. 

Some of her work has been published, including an abridged first chapter of her novel-in-progress, "Pulling the Loose Thread" appears in the 2015 edition of Baily's Beads, Pitt-Bradford's award-winning literary magazine. Additionally, her "This I Believe" essay was broadcast on NPR station WPSU in State College in October 2010.  

In May 2006, her essay titled "The Card" was published in The New York Times bestselling book Wisdom of our Fathers: Lessons and Letters from Daughters and Sons by the late Tim Russert, who was NBC's Washington, D.C., bureau chief and moderator of "Meet the Press."