Consumer marketing, competitive intelligence/market research, corporate/international marketing, consumer behavior, strategic management, entrepreneurship and leadership.
Dissertation Topic: The Impact of Social Capital on Women’s Career Repositioning in Business
Diana joined Pitt-Bradford in 2005, after a decade in international corporate marketing. She enjoys bringing active service learning projects to her students and the community.
Her research interests are marketing strategy, equality issues in marketing and business management, social capital, big data, and online marketing communications.
Diana resides in Allegany, NY and spends her free time watching her two sons play sports.