Pitt-Bradford has received three awards – one
gold and two silver -- from the national Collegiate Advertising Awards Program
for 2013-14, which recognizes colleges and universities for excellence in
communications, marketing, advertising and promotions.
received a Gold Award in the Newspaper Ad – Series category for print ads that
featured successful young alumni with the message that Pitt-Bradford graduates
get good jobs. Several alumni were featured, including Tim Rooke, a 2011
graduate who is a policeman in Warren, and Shea Miller, a 2012 graduate who is
a fifth-grade teacher at St. Bernard Elementary/Middle School.
university received a Silver Award in the Direct Mail – Series category for a set
of postcards that were sent to alumni, encouraging them to refer a family
member or friend to Pitt-Bradford. The
postcards showcased several alumni and current students, including the DeNault
brothers, Adam, who graduated in 2011, and Ben, who is currently an accounting
second Silver Award was awarded in the Calendar category for the 50th
anniversary calendar, a special project created to help commemorate the
university’s 50th anniversary this year. The calendar featured
photography from the campus’ early years by the late Forres Stewart.
pleased to be recognized by industry experts,” said Pat Frantz Cercone,
executive director of communications and marketing. “However, what makes this
recognition even more significant is that each of these projects was created through
the combined efforts of several members of our campus community and by the
talents of our alumni.”
example, each of the pieces was designed by Mark Zampogna of Laser Layouts in
Bradford, who is a 1988 Pitt-Bradford alumnus. Additionally, many of the photos
that appeared in the pieces were taken by professional photographers Alan
Hancock, who graduated from Pitt-Bradford in 2007, and Glenn Melvin, a 2003
year, the Collegiate Advertising Awards program received more than 800 entries from
the United States and Canada, representing small community colleges to large
colleges and universities.
judging the submissions, industry experts considered creativity, layout and
design, functionality, message effectiveness, production quality, and overall
appeal. Each entry could receive a possible 100 points. Those projects
receiving Gold Awards earned a score between 95 and 99. Silver-awarded projects
received a score between 90 and 94.
winners are posted on the Collegiate Advertising website at www.collegiateadawards.com.