Five executives from
Straub Brewery Inc. in St. Marys will visit the University of Pittsburgh at
Bradford on Tuesday, Nov. 5, as featured speakers in the Executive Speaker
The talk will begin at 6 p.m. in the
Mukaiyama University Room in the Frame-Westerberg Commons. The event is free and
open to the public.
Those speaking will be Patty Brock,
chairwoman of the board of directors; Bill Brock, president and chief executive
officer; Vince Assetta, vice president, general manager and head brewer; Cathy
Lenze, director of sales and marketing; and John Schlimm, a member of the board of directors.
Patty Brock is the
great-granddaughter of Straub Brewery founder Peter Straub and has served as
the chairwoman of the board of directors since the late 1990s. One of four
sisters, Brock was an elementary schoolteacher for 30 years in Virginia,
Maryland and Pennsylvania and has volunteered with a variety of local
The great-great-grandson of Peter
Straub, Bill Brock became president and CEO of Straub in 2009. His extensive
background in business and the nonprofit sector includes serving as CEO and
executive director of the Central Pennsylvania Workforce Development Corp.,
which he co-founded, and as project manager and project analyst for the
research and consulting firm McDowell Group Inc. in Juneau, Alaska.
Assetta has been the general manager
and head brewer at Straub since 2010. His professional brewing career began at
Straub, and he has an associate degree in brewing from the Siebel Institute in
Chicago. He is responsible for brewery operations, accounting and finance.
the past two years, Assetta and his team started a research and development
program from which has emerged a line-up of Straub specialty beers. These have
included 1872 Lager, Groundhog Altbier, Maibock India Pale Ale, and the
just-released Harvest IPL and Straubator Dopplebock. Before joining Straub, he
had extensive experience in accounting, finance and manufacturing. He earned a
bachelor’s degree in accounting from St. Vincent College and is a certified public
accountant in Pennsylvania.
Lenze has been the director of sales
and marketing since 2011. In this role, she coordinates the public relations
and marketing campaigns and initiatives for the corporation and manages a
statewide team of sales representatives as well as relationships with hundreds
of distributors, bars, restaurants and other venues. Before joining Straub,
Lenze was the executive assistant for a nonprofit organization serving the
The great-great-grandson of Peter
Straub, Schlimm is a member of the board of directors and co-founder of Team
Straub, the philanthropic arm of the corporation. An activist, educator, artist
and international award-winning author, he has written several books, including
such beer-themed titles as “The Ultimate Beer Lover’s Cookbook,” “The Straub
Beer Cookbook,” “The Straub Beer Party Drinks Handbook” and “Straub Brewery.”
Schlimm earned his dual secondary education certifications in English and
speech communications at Pitt-Bradford, has taught in the Communications and
the Arts Division and delivered the 2012 commencement address. He also holds a
master’s degree in education from Harvard University.
German immigrant Peter Straub, who,
at age 19, left his family and homeland in search of the American Dream,
founded Straub in the 1870s. Today Straub Brewery is an American Legacy
Brewery. It is one of the oldest breweries in the country and is still owned
and operated by its founding family, now into its sixth and seventh
The Pitt-Bradford business
management program sponsors the Executive Speaker Series. For
disability-related needs, contact the Office of Disability Resources and
Services at (814)362-7609 or firstname.lastname@example.org.