CONSUMER PSYCHOLOGY

 

Subject: PSY

Course Number : 1316

Course Title:  Consumer Psychology

Course Description:

This course draws from the fields of psychology, sociology, marketing, and economics to create a conceptual understanding of consumer behavior. Topics include decision making, perception, memory, attitudes, and social media.

Credit Hours: 3 cr

GE: None       Non-Western  /Global 

Prerequisite:  Completion of PSY 0101 and all competencies is required before taking upper-level PSY courses

Course Level: upper level