University of Pittsburgh BradfordAcademics
INTERNATIONAL MARKETING
 

Subject: MRKT

Course Number : 1420

Course Title:  INTERNATIONAL MARKETING

Course Description:

This course examines the international application of fundamental marketing principles. This includes social and cultural dimensions, economic environments, as well as political and legal considerations. Other topics include approaching global markets, utilizing a global marketing mix, and executing global strategic leadership.

Credit Hours: 3 cr

GE: None       Non-Western  /Global 

Prerequisite:  MRKT 1301, ENTR 1302, or permission of the instructor

Course Level: upper level