PUBLIC RELATIONS: CASE PROBLEMS

 

Subject: PR

Course Number : 1302

Course Title:  PUBLIC RELATIONS: CASE PROBLEMS

Course Description:

This course is an advanced examination of famous and infamous incidents—both planned and spontaneous—in public relations theory and practice. We study and evaluate cases—both the best and the worst of PR planning, execution, and evaluation—in a legal and ethical context. A number of case studies are often drawn from the extensive literature of crisis communication.

Credit Hours: 3 cr

GE: None       Non-Western  /Global 

Prerequisite: 

Course Level: