ADVERTISING AND PROMOTION

 

Subject: MRKT

Course Number : 1302

Course Title:  ADVERTISING AND PROMOTION

Course Description:

Applies the principles of marketing to the field of integrated marketing communications. Advertising is examined in terms of management, design, and media selection. Promotional tools including trade and consumer promotions, personal selling, and public relations are also emphasized. The focus is on integrating various strategies to develop a comprehensive advertising and promotion campaign. Pre- or co-requisite: MRKT 1301.

Credit Hours: 3 cr

GE: None       Non-Western  /Global 

Prerequisite: 

Course Level: