SPORTS MARKETING

 

Subject: HPRED

Course Number : 1301

Course Title:  SPORTS MARKETING

Course Description:

This course is a survey of the principles and techniques used by professionals in the area of sports information, marketing, and promotion. Course content includes the development of media relations and marketing plans and the use of sport-specific statistical information unique to athletic programs.

Credit Hours: 3 cr

GE: None       Non-Western  /Global 

Prerequisite:  PR 0101 and MRKT 1301

Course Level: upper level