Subject:
HPRED
Course Number :
1301
Course Title: SPORTS MARKETING
Course Description:
This course is a survey of the principles and techniques used by professionals in the area of sports information, marketing, and promotion. Course content includes the development of media relations and marketing plans and the use of sport-specific statistical information unique to athletic programs.
Credit Hours:
3 cr
GE:
None
Non-Western
Prerequisite: PR 0101 and MRKT 1301
Course Level:
upper level