MARKETING RESEARCH

 

Subject: MRKT

Course Number : 1410

Course Title:  MARKETING RESEARCH

Course Description:

Presents an overview of marketing research methodology, techniques, and issues. Survey design, data collection and analysis, interpretation of findings, and presentation of results are emphasized. Students make extensive use of Microsoft Excel for data analysis in this course.

Credit Hours: 3 cr

GE: None       Non-Western  /Global 

Prerequisite:  MRKT 1301 or ENTR 1302 and one of ECON 0204, MATH 0133, or PSY 0201

Course Level: upper level