Course Number :
Course Title: MARKETING RESEARCH
Presents an overview of marketing research methodology, techniques, and issues. Survey design, data collection and analysis, interpretation of findings, and presentation of results are emphasized. Students make extensive use of Microsoft Excel for data analysis in this course.
Prerequisite: MRKT 1301 or ENTR 1302 and one of ECON 0204, MATH 0133, or PSY 0201