PRINCIPLES OF MARKETING

 

Subject: MRKT

Course Number : 1301

Course Title:  PRINCIPLES OF MARKETING

Course Description:

Introduces students to marketing as an integral component of an effective business strategy to build valuable business partnerships and profitable customer relationships. Topics covered include the marketing environment, managing market information, consumer behavior, market segmentation, branding strategy, product development, pricing, distribution, integrated marketing communication, and marketing ethics.

Credit Hours: 3 cr

GE: None       Non-Western  /Global 

Prerequisite:  ENG 0102 required; COMM 0104 recommended

Course Level: