Subject:
COMM
Course Number :
1302
Course Title: MEDIA ADVERTISING
Course Description:
Explores advertising and society, message preparation and placement, the evolution of advertising, regulatory concerns, and the development of advertising plans. Media examined include television, radio, print, and the Internet. Special emphasis is on issues surrounding current advertising methods.
Credit Hours:
3 cr
GE:
None
Non-Western
Prerequisite: COMM 0102 or MRKT 1302
Course Level: