MARKETING MANAGEMENT

 

Subject: MRKT

Course Number : 1405

Course Title:  MARKETING MANAGEMENT

Course Description:

Students apply key concepts, analytic tools, and strategic approaches developed in previous marketing courses to successful marketing decision making. Specific problems associated with customer relationship management, advancement in technology, global marketing, and brand building are examined. Case study analysis is used extensively.

Credit Hours: 3 cr

GE: None       Non-Western  /Global 

Prerequisite:  MRKT 1301

Course Level: