Subject:
MRKT
Course Number :
1405
Course Title: MARKETING MANAGEMENT
Course Description:
Students apply key concepts, analytic tools, and strategic approaches developed in previous marketing courses to successful marketing decision making. Specific problems associated with customer relationship management, advancement in technology, global marketing, and brand building are examined. Case study analysis is used extensively.
Credit Hours:
3 cr
GE:
None
Non-Western
Prerequisite: MRKT 1301
Course Level: