Subject:
COMM
Course Number :
1401
Course Title: BROADCAST PROGRAMMING AND MANAGEMENT
Course Description:
Programming techniques used in radio and television and a study of the organizational structure of broadcast stations, including responsibilities of station personnel. The focus is on analysis of management decision-making processes with emphasis on policies, sales, and program selection.
Credit Hours:
3 cr
GE:
None
Non-Western
Prerequisite: COMM 0102
Course Level: