Course Number :
Course Title: MANAGING THE NEW VENTURE
This course teaches students how to manage an entrepreneurial venture. The student will evaluate the options for acquiring or starting a business including start-ups, franchises, and purchasing an existing business and the financing options for each of these strategies. They will learn to plan and evaluate the progress of that business and to manage the growth. Marketing, human resource management, financial controls, supply chain management, logistics, channel, sales and customer service will all be integrated in this comprehensive overview of the many facets of running a growing business. The student will also learn to understand and evaluate exit strategies.