Wei, Fang-Yi Flora


Wei Flora
Dr. Fang-Yi Flora Wei
Associate Professor of Broadcast Communications
Division of Communication and the Arts
Contact Information:
ffw1@pitt.edu
814-362-5014
107 Blaisdell Hall

Degrees and Credentials:
Ph.D. University of Memphis
M.S. Communication, University of Tennessee
B.S. Communication, University of Tennessee


Short Bio:
Flora taught public speaking, organizational communication, and quantitative research methods at University of Memphis.  She also taught mass media culture and society, mass media effects, and communication research methods at University of Kentucky before teaching broadcasting courses at University of Pittsburgh at Bradford.

Research, Accomplishments, and Publications:

Flora's research focuses on mass media effects on children, computer-mediated communication, and instructional communication.  She received the Promising Scholar Award from Central States Communication Association (CSCA) Promising Debut Program in 2003, Top Four Student Papers at the Instructional Communication Division from National Communication Association (NCA) in 2004, and Top Four Papers at the Mass Communication Division from Southern States Communication Association (SSCA) in 2006. 

Her publication appeared in professional journals such as New Directions for Teaching and Learning, Communication Teacher, Learning, Media, & Technology, and Communication Education.