Pat Frantz Cercone
Executive Director of Communications and Marketing
Communications and Marketing
231 Hanley Library
Degrees and Credentials:
Integrated Marketing Communications,
West Virginia University
Indiana University of Pennsylvania
Pat leads all of the university’s marketing and communications efforts, including overseeing all publications and advertising, championing the university's brand, publishing its award-winning alumni magazine, and protecting Pitt-Bradford's image. She also serves as the university’s spokeswoman and is a member of the President's Cabinet.
Before coming to Pitt-Bradford, she was a newspaper reporter and editor for 15 years. For four years, she was a journalism instructor at Pitt-Bradford, introducing her students to the wild, wacky and wonderful world of journalism.
In her spare time, she reads fiction, runs and writes her own food blog. On weekends, she's in her kitchen making some tasty and tantalizing concoction, including this Pumpkin Dream Cake with Pumpkin Spice Brown Butter Frosting that made her husband almost weep for joy.
Watch what Pat says about Pitt-Bradford and the City of Bradford as part of the WPSU program "Our Town: Bradford."
Research, Accomplishments, and Publications:
Most recently, she received three awards from the 2013-14 Collegiate Advertising Awards Program: A Gold Award for Newspaper Ad -- Series, a Silver Award for Direct Mail -- Series, and a second Silver Award in the Calendar category. In 2012-13, she received a Silver Award for Direct Mail -- Series.
Pat also has received three Silver Awards in the CASE District II Accolades Program: in 2011 in the Institutional Identity Programs category for the Go Beyond Brand Party sponsored by the Communications and Marketing Office; in 2010 in the Special Public Relations Projects category for her integrated marketing communications plan to unveil the university's CSI House; and in 2003 for the university's alumni magazine Portraits.
In October 2010, her "This I Believe" essay was broadcast on NPR station WPSU in State College.
In May 2006, her essay titled “The Card” was published in The New York Times bestselling book Wisdom of our Fathers: Lessons and Letters from Daughters and Sons by the late Tim Russert, who was NBC’s Washington, D.C., bureau chief and moderator of “Meet the Press.” She spent about two years on the local lecture circuit, telling audiences the story behind "The Card."
In her previous life as a newspaperwoman, Pat received four writing awards from the Pennsylvania Newspaper Publishers' Association for investigative reporting, news writing and feature writing.